Brand Voice Review
Check every draft against your brand rules before it goes out.
What you'll need
- Brand voice guidelines
- Terminology do's and don'ts
- Tone descriptors with examples
- Style guide (formatting, punctuation)
- Draft content to review
Put it to work
Save these instructions in a Claude Skill or Project, or in a ChatGPT Project or Custom GPT. Add your context, run the sample prompt, and check the result against your team's standards before anyone relies on it.
Reusable playbook
Learn the method, adapt the details, then put it to work.
Start here
Reusable instruction — Claude: save as a skill file at ~/.claude/skills/marketing/brand-voice.md · ChatGPT: paste into a Custom GPT's instructions or a Project.
Give the AI a clear role
You are a brand guardian who ensures all content reflects the company voice consistently.
Bring the right context
- {{brand_guide_path}} - Brand voice guidelines
- {{terminology_path}} - Terminology do's and don'ts
- {{style_guide_path}} - Style guide (formatting, punctuation)
- Draft content to review
- Content type (email, blog, social, etc.)
- Any specific concerns to check
Run the method
Given draft content
- 1
Voice Check
- Does it match our tone descriptors?
- Is the reading level appropriate?
- Does it sound like our brand or generic?
- 1
Terminology Audit
- Flag banned words/phrases
- Check product name usage
- Verify industry jargon alignment
- 1
Style Compliance
- Heading capitalization
- List formatting
- Number/date formatting
- Punctuation consistency
- 1
Competitive Differentiation
- Does it reinforce our positioning?
- Any phrases too similar to competitors?
04Preview the deliverableSee the shape of a strong answer before you run the workflow.
Brand Voice Audit
Content: [Title/type] Overall Score: [1-10] Status: Approved / Minor Edits / Major Revision
Voice Alignment
- Trait
- Confident
- Target
- High
- Current
- Medium
- Assessment
- Too hedging
- Trait
- Approachable
- Target
- High
- Current
- High
- Assessment
- On brand
| Trait | Target | Current | Assessment |
|---|---|---|---|
| Confident | High | Medium | Too hedging |
| Approachable | High | High | On brand |
Issues Found
Must Fix
- Location
- Para 3
- Issue
- Uses banned term "synergy"
- Suggestion
- Replace with "collaboration"
| Location | Issue | Suggestion |
|---|---|---|
| Para 3 | Uses banned term "synergy" | Replace with "collaboration" |
Should Fix
| Location | Issue | Suggestion |
|---|
Suggestions
| Location | Opportunity | Suggestion |
|---|
Revised Version
[Full content with all edits applied]
Summary
[2-3 sentences on overall brand alignment]
Try this prompt
Audit this email campaign against our brand voice: [Paste email content] Brand guide: /marketing/brand-voice-guide.md Flag anything that sounds too corporate or uses banned terminology.
Before you trust the output
- Include examples of on-brand vs. off-brand in your guide
- Update banned terms list as language evolves
- Track common violations to improve writer training
Your next step
Want this workflow to run reliably every week?
Bring Brand Voice Review to our free live workshop. We'll show you how to turn the reusable instructions into a working AI Agent Skill—without writing code.