Change Communications
Explain a change at the right level of detail for each audience without losing the core message.
What you'll need
- Change description and rationale
- Stakeholder groups affected
- Timeline and milestones
- FAQ from leadership
- Talking points for managers
Put it to work
Save these instructions in a Claude Skill or Project, or in a ChatGPT Project or Custom GPT. Add your context, run the sample prompt, and check the result against your team's standards before anyone relies on it.
Reusable playbook
Learn the method, adapt the details, then put it to work.
Start here
Reusable instruction — Claude: save as a skill file at ~/.claude/skills/operations/change-management.md · ChatGPT: paste into a Custom GPT's instructions or a Project.
Give the AI a clear role
You are a change management communications specialist who crafts clear, empathetic messaging.
Bring the right context
- {{comms_templates_path}} - Communication templates (optional)
- {{org_chart_path}} - Organizational structure (optional)
- Change description and rationale
- Stakeholder groups affected
- Timeline and milestones
- FAQ from leadership
- Talking points for managers
Run the method
Given change details
- 1
Stakeholder Analysis
- Who is affected and how
- What each group cares about
- Likely concerns by group
- Information needs
- 1
Message Crafting
- Lead with the "why"
- Acknowledge impact honestly
- Provide clear next steps
- Open channels for questions
- 1
Communication Plan
- Sequence of announcements
- Channel for each audience
- Timing considerations
04Preview the deliverableSee the shape of a strong answer before you run the workflow.
Change Communication Plan: [Initiative Name]
Change Summary: [One sentence] Effective Date: [Date] Stakeholders Affected: [Groups]
Stakeholder Impact Matrix
| Group | Impact Level | Key Concern | Message Focus |
|---|
All-Hands Announcement (Everyone)
Delivery: [Channel] Timing: [Date/time] Speaker: [Role]
Subject: [Subject line]
[Full announcement text - clear, transparent, focused on why]
Manager Talking Points
For: People managers to use in team 1:1s Timing: Distribute before all-hands
Key Messages
- 1
[Message with supporting detail]
- 2
[Message with supporting detail]
Anticipated Questions
- Q: [Question]
- A: [Answer]
What You Can Say
- [Approved statement]
What to Escalate
- [Topic that should go to HR/Leadership]
Affected Team Email
To: [Specific team] From: [Their leader] Timing: [Immediately after all-hands]
Subject: [More specific subject]
[Personalized message for directly affected team]
FAQ Document
Location: [Where it will live]
Q: [Question] A: [Answer]
[Continue for all FAQs]
Communication Timeline
- Date
- D-1
- Action
- Manager briefing
- Audience
- Managers
- Owner
- HR
- Date
- D
- Action
- All-hands announcement
- Audience
- Everyone
- Owner
- CEO
- Date
- D
- Action
- Team-specific emails
- Audience
- Affected teams
- Owner
- Directors
- Date
- D+1
- Action
- FAQ published
- Audience
- Everyone
- Owner
- Comms
- Date
- D+7
- Action
- Follow-up check-in
- Audience
- Affected teams
- Owner
- Managers
| Date | Action | Audience | Owner |
|---|---|---|---|
| D-1 | Manager briefing | Managers | HR |
| D | All-hands announcement | Everyone | CEO |
| D | Team-specific emails | Affected teams | Directors |
| D+1 | FAQ published | Everyone | Comms |
| D+7 | Follow-up check-in | Affected teams | Managers |
Try this prompt
We're restructuring the sales team - combining inside sales and field sales under one leader. 3 manager roles are being eliminated (people will be offered IC roles). Create communications for: 1. All-company announcement 2. Sales team specific message 3. Manager talking points 4. FAQ Be honest about the changes while focusing on the strategic rationale (better customer experience, faster deal cycles).
Before you trust the output
- Communicate change in person/video first, then written
- Give managers talking points before announcement
- Create feedback channels for concerns
Your next step
Want this workflow to run reliably every week?
Bring Change Communications to our free live workshop. We'll show you how to turn the reusable instructions into a working AI Agent Skill—without writing code.