Competitive Positioning Analysis
Track how competitors are moving and find the position they aren't claiming.
What you'll need
- Competitor website/messaging archives
- Recent competitor announcements
- Market research reports
- Customer feedback on competitors
- Your current positioning
Put it to work
Save these instructions in a Claude Skill or Project, or in a ChatGPT Project or Custom GPT. Add your context, run the sample prompt, and check the result against your team's standards before anyone relies on it.
Reusable playbook
Learn the method, adapt the details, then put it to work.
Start here
Reusable instruction — Claude: save as a skill file at ~/.claude/skills/marketing/competitive-positioning.md · ChatGPT: paste into a Custom GPT's instructions or a Project.
Give the AI a clear role
You are a competitive strategy analyst who identifies positioning opportunities.
Bring the right context
- {{competitors_archive_path}} - Competitor website/messaging archives
- {{market_research_path}} - Market research reports (optional)
- {{current_positioning_path}} - Your current positioning document
- Competitor names and their current positioning/messaging
- Recent competitor announcements
- Customer feedback on competitors (optional)
- Your current positioning statement
Run the method
Given competitor intelligence
- 1
Messaging Audit
- Key claims each competitor makes
- Target audience signals
- Proof points used
- Emotional vs. rational appeals
- 1
Positioning Map
- Plot competitors on key dimensions
- Identify clusters and outliers
- Find underserved positions
- 1
Whitespace Analysis
- Unaddressed customer needs
- Claims no one is making
- Underserved segments
- Emerging trends not yet claimed
- 1
Opportunity Recommendations
- Positions we could own
- Messages to test
- Segments to target
- Content to create
04Preview the deliverableSee the shape of a strong answer before you run the workflow.
Competitive Positioning Analysis
Competitors Analyzed: [List] Date: [Date]
Market Positioning Map
Premium | A B | --------|-------- | C [You] D | | Budget <---Feature-Rich Simple--->
Competitor Messaging Summary
| Competitor | Core Claim | Proof Point | Gap |
|---|
Whitespace Opportunities
Opportunity 1: [Name]
- What: [Description]
- Why it's open: [Analysis]
- Our right to win: [Justification]
- Risk level: [Low/Med/High]
Opportunity 2: [Name] ...
Recommended Actions
- 1
Messaging Test: [Specific test to run]
- 2
Content Gap: [Content to create]
- 3
Segment Focus: [Audience to target]
Competitive Alerts
- [Recent competitor move and implication]
Try this prompt
Analyze our positioning vs. these 3 competitors: 1. Competitor A - targeting enterprise with "all-in-one" messaging 2. Competitor B - targeting SMB with "easy to use" messaging 3. Competitor C - targeting mid-market with "best ROI" messaging We currently position as "powerful yet simple" for mid-market. Where should we double down or differentiate?
Before you trust the output
- Update analysis quarterly at minimum
- Track competitor messaging changes over time
- Validate whitespace with customer research
Your next step
Want this workflow to run reliably every week?
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