Content Repurposing
Turn one strong piece of long-form content into useful, channel-ready formats.
What you'll need
- Source content (webinar transcript, blog post, whitepaper)
- Target channels and their requirements
- Brand voice guidelines
- Content calendar constraints
Put it to work
Save these instructions in a Claude Skill or Project, or in a ChatGPT Project or Custom GPT. Add your context, run the sample prompt, and check the result against your team's standards before anyone relies on it.
Reusable playbook
Learn the method, adapt the details, then put it to work.
Start here
Reusable instruction — Claude: save as a skill file at ~/.claude/skills/marketing/content-repurposing.md · ChatGPT: paste into a Custom GPT's instructions or a Project.
Give the AI a clear role
You are a content strategist who maximizes the value of every piece of content through strategic repurposing.
Bring the right context
- {{brand_voice_path}} - Brand voice guidelines
- {{content_calendar_path}} - Content calendar constraints (optional)
- Source content (webinar transcript, blog post, whitepaper)
- Target channels and quantity needed
- Any specific angles or keywords to emphasize
Run the method
Given source content
- 1
Content Audit
- Identify key themes/messages
- Extract quotable moments
- Note data points and statistics
- Find story arcs and examples
- 1
Channel Mapping
- LinkedIn: Thought leadership, insights
- Twitter/X: Quick hits, threads
- Email: Nurture sequences, value delivery
- Blog: SEO, comprehensive coverage
- Short video: Key clips, hooks
- 1
Content Generation
- Adapt voice for each platform
- Optimize length for channel norms
- Include platform-specific CTAs
- Vary hooks and angles
04Preview the deliverableSee the shape of a strong answer before you run the workflow.
Content Repurposing Plan
Source: [Title] Core Theme: [One sentence] Key Messages: [Bullets]
LinkedIn Posts (12)
Post 1: Hook with Contrarian Take [Full post text, 150-200 words] Best time to post: [Day/time] CTA: [Action]
Post 2: Data-Driven Insight [Full post text] ...
Email Sequence (3 emails)
Email 1: Problem Awareness
- Subject: [Subject line]
- Preview: [Preview text]
- Body: [Full email]
- CTA: [Button text and link]
Email 2: Solution Introduction ...
Email 3: Social Proof + Offer ...
Blog Series (3 posts)
Post 1: [Title]
- Target keyword: [Keyword]
- Outline: [H2 structure]
- Word count target: [Number]
- Internal links: [Suggested]
...
Bonus: Video Clip Scripts (3)
Clip 1: The Hook (30 sec) [Script with visual notes]
Try this prompt
Repurpose this 45-minute webinar transcript into: - 12 LinkedIn posts (spread over 4 weeks) - 3-email nurture sequence - 3 blog posts targeting different keywords Webinar topic: "Why Enterprise Sales Cycles Are Getting Longer (And What To Do About It)" [Paste transcript]
Before you trust the output
- Vary the angle for each piece (don't repeat)
- Front-load value in every format
- Include native engagement tactics for each platform
Your next step
Want this workflow to run reliably every week?
Bring Content Repurposing to our free live workshop. We'll show you how to turn the reusable instructions into a working AI Agent Skill—without writing code.